JULY 2018 Google Chrome To Label HTTP Sites ‘Not Secure’
In a bid to make sure that the Internet remains a safe place to work, connect and browse, Google has already taken action against unencrypted websites. The ranking of HTTP websites was lowered in 2015 and non-secure login forms and password fields in any such sites trigger a warning. In the current Chrome version a neutral indicator is displayed for unencrypted HTTP sites. Whereas the encrypted sites have a green “Secure” caption and a lock icon near the address bar. But 1 in 5 of the web’s top sites still do not use HTTPS so, Google has chosen to flag sites that don’t. Starting July 1st, 2018, Google Chrome browser will clearly mark non-HTTPS as ‘Not Secure’ to warn users that they are accessing unsecure web pages. This is a huge step towards a more secure internet and the end of the road for HTTP sites as we know it.
What Is HTTPS Encryption?
HTTP websites are more prone to cyber-attacks as malicious third parties can view or modify or steal personal information before a web page loads in a browser window.
With HTTPS, a browser sends a request for an SSL certificate (“secure sockets layer”) from the web page. SSL is the current standard security technology for establishing encrypted connections online. The visitor is directed to the web page only when the page can provide a SSL certificate. SSL certificate ensures that the session is encrypted and data gets transferred safely.
Want to learn more about HTTPS encryption and how it works? Read our previous article ‘Google Chrome To Secure Your Web Experience’
What This Means For Business?
With the July 1st deadline quickly approaching, as a website owner what does it mean for you and what can you do to ensure you are on the right side of Google?
In a security first world, the scary words “Not Secure” on the address bar of a blog or a homepage can throw off visitors and potential customers from accessing it. Such blatant warning has a real impact first on users who get educated about the security of the pages they visit, and on website owners who have to then secure those pages to get back traffic.
Besides cautioning people away to keep away from your website, staying on HTTP will also adversely affect your marketing efforts and SEO too. Winning customers, generating leads, and converting depend upon one big factor: trust. On landing pages which are created solely to capture visitor information, prospects actively look for powerful trust indicators such as testimonials, social proof, badges and HTTPS protocol, etc. Having a “not secure” label on landing pages using HTTP will definitely keep users from trading their sensitive personal information for your offer. Without these trust indicators think the beating your conversion rate would take.
Progress Is Good
If you haven’t already migrated your site from HTTP to HTTPS, it’s best to take action today and transition sooner rather than later. All you need to do is buy an SSL certificate from HostLabs and activate it from your control panel to transform an unencrypted HTTP into safe HTTPS. Update all links in marketing automation tools and if you are using a CDN then change the SSL settings links on your CDN to https://. And if you are creating a new website, do make sure it is encrypted. You can get a shared or a personal SSL certificate from HostLabs . When your visitors know that your website is secure, they are more likely to browse and buy with confidence.