Blog Abstract: Why Digital Transformation is Under CEO Responsibilities

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, Co-Founder Chase, discusses the Digital Transformation article, “Why digital transformation is now on the CEO’s shoulders” by Thomas M. Siebel.

There’s panic when there’s something so different than the norm. Change itself isn’t the problem, it’s the resistance to change, or possibly knowing how to achieve it.

Advancements benefit our lifestyles and the economy. Discoveries took us from horses to the automobile, from candlelight to electricity, and from modem Internet connections to high-speed and Wi-Fi.

This article talks talk about how companies have either merged, went bankrupt, or been acquired when massive disruption events occur. I believe this to be true, but only when they don’t rise to the change and remain competitive using the new-found tools available brought about by a-so-called disruptive event.

After all, the author says technologically advanced events don’t take place just because. There’s a reason. This time around, organizations must again alter how they do things or else accept the somber consequences.

The technologies that CEOs must deal with are:

The article acknowledges Daniel Bell, a Harvard sociologist, who has since passed on. Bell wrote *The Coming of Post-Industrial Society,* which was published in 1973. In it, he predicted technological advances would emerge based on Moores Law, which is the philosophy that transistor counts double every two years. This relates to the power of technology increasing. Now, here we are in the digital transformation age in the 21st century.

I wondered how it directly affects the role of the CEO. According to the article, CEOs are the ones driving this technology movement. They aren’t exactly shaking in their boots. They’re aware of it.

They went from on-premise software to Software as a Service (SaaS) which is a cloud service. CEOs have seen their employees become more productive. They’ve also noticed lower operational costs. Because of these things, enterprises that adopt cloud solutions are likely to be more profitable.

But there’s some dim news. Within 10 years, about 40 percent of organizations that try will not succeed at transforming their company. That’s according to Cisco System’s John Chambers forecast, the article states. This conveys to me that enterprises need help. They shouldn’t try to transform on their own.

What CEOs are doing right is asking their customers about their purchasing habits and what they want to see. In addition, forward-thinking CEOs are creating “what if” scenarios. They’re also taking clues from successful transformations from heavy hitters like Apple, Uber, and the Industrial Internet Consortium (IIC). The IIC is an organization that promotes the adoption of the Internet for business industrial growth. Its members are comprised of businesses of all sizes.

Overall, I liked the article. It illuminated the essentialness of digital transformation. Mainly, that it’s serious and CEOs are the ones ultimately responsible for how their company deals with it.